Downhill

$1,485.00
Norco’s Aurum Carbon 7.1 is here to blast backwoods shuttle runs, laps in the park, and World Cup courses alike. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when tackling some of the nastiest tracks on earth. Norco knows that DH bikes experience some of the roughest riding conditions, so they incorporate Armorlite resin and integrated frame guards throughout to bolster impact resistance, meaning you can focus on taking the fastest line, not necessarily the safest. Norco’s A.R.T. rear suspension with Gravity Tune powers Cane Creek’s insanely adjustable Double Barrel coil shock for a perfect blend of big-hit compliance with pedaling efficiency. Build up the Aurum Carbon 7.1 and get ready for the ride of your life!

$5,500.00
Pair an irrational appreciation for speed with the unmatched versatility of being able to run a traction-loving 29-inch front wheel and a snappy 27.5-inch rear, and you have the fastest, most capable Demo to date. The Demo Expert adds planted, confident control to the mix with an assist from RockShox BoXXer Select 29 fork featuring their DH DebonAir spring and a Super Deluxe Select Coil shock offering external rebound adjustment. Should your riding style or terrain require, the Demo's adjustable rear dropouts mean 29-inch rear wheel compatibility is on deck, ready to deliver. SRAM Code RS four-piston brakes front and rear give you the power to slow down with almost telepathic immediacy, while the Demo Expert suspension platform injects just the right amount of anti-rise into the kinematics equation in order to keep your weight low and centered, maximizing rear-wheel traction when you need it most.
- The Demo Race M5 alloy frame is fully optimized to take advantage of the traction benefits of a 29-inch front wheel and the increased maneuverability of a 27.5-inch rear wheel. And, it retains the ability to change your rear wheel size to suit different terrain and riding styles—the adjustable rear end ensures chainstay length and bottom bracket height stay dialed no matter the hoop size.
- The Rockshox Super Deluxe Ultimate DH coil shock may be heavy on adjectives, but it's even heavier on performance, offering external low-speed compression and rebound adjustment while the Trunnion mount offers extra bushing overlap for increased durability.

$7,000.00
All-out speed has always been the Demo target, and with the Demo Race it's no different. The frame introduces a new flexible wheel size design that allows riders to take advantage of a 29-inch front wheel and a 27.5-inch rear wheel. This special blend has long been tested by our sponsored riders looking for the perfect balance of traction and maneuverability, but only just green-lighted by the UCI this past year (not that it stopped the Demo Race from racking up both the Downhill World Championship and overall World Cup titles in its very first season). Now, we're offering that same winning combination straight out of the box. Of course, the adjustable rear dropouts allow you to change between 27.5 and 29-inch wheel sizes based on terrain and riding style while also adjusting for proper chainstay length and bottom bracket height.
Blazing fast on tough tracks, the Demo Race suspension design has been developed around a more rearward axle path that reduces rear wheel hangup, increasing speed. Top-shelf suspension from RockShox takes advantage of the most proven suspension kinematics on the World Cup circuit and SRAM DH-specific XO1 drivetrain has you covered from the start gate to the finish line.
- Not that it needs an introduction, the RockShox BoXXer Ultimate 29 comes from a long lineage of World Cup domination, and its latest guise features RockShox's Charger 2.1 Damper, DH DebonAir spring, and 200-millimeters of podium-bred travel.
- The Demo Race M5 alloy frame is fully optimized to take advantage of the traction benefits of a 29-inch front wheel and the increased maneuverability of a 27.5-inch rear wheel. And, it retains the ability to change your rear wheel size to suit different terrain and riding styles—the adjustable rear end ensures chainstay length and bottom bracket height stay dialed no matter the hoop size.
- The Rockshox Super Deluxe Ultimate DH coil shock may be heavy on adjectives, but it's even heavier on performance, offering external low-speed compression and rebound adjustment while the Trunnion mount offers extra bushing overlap for increased durability.

$2,999.00
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame and is built to be the ultimate DH park rig, happily churning out lap after lap at your favorite gravity-fueled destination throughout the season.
Developed in collaboration with Norco Factory Racing, the Aurum A1’s World-Cup racing heritage will put any gravity junkie or passionate DH racer in the hot seat — at races and with your buddies during a day at the park.
The Aurum A1 features Gravity Tune, with rear-center lengths that increase proportionately to the front center length for each frame size, achieving optimal body position and weight distribution for superior handling and control. The 6060-T6 frame includes strategic frame armor and integrated fork bump stops, with fender and shuttle guards for protection from day to day high speed riding and surprise get-offs.
Designed around 27.5” wheels for strength and stiffness, the Aurum A1 provides 200mm of supple travel with its Fox Performance Vanilla LSC rear shock and RockShox Boxxer Select fork. With a tough, reliable Shimano Zee 10-speed DH drivetrain and 200mm SRAM Code R brakes, you’ll have all the performance and reliability you need for a day at the park without the massive repair bills.
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